About Us

Signature Group is a national service provider based in Toronto, with regional supervisors throughout Canada. Since 1989, we’ve worked with the LCBO in Ontario, the B.C. Liquor Board, Central Canada liquor boards, the Quebec liquor board, and other alcohol beverage retailers throughout the country. In those 25 years, we’ve built an excellent reputation as a one-stop shop for all staffing and experiential marketing needs.

We’re also known for providing the best-trained staff in the industry. With our exclusive group of highly trained brand ambassadors, bartenders and sommeliers, we’re always ready to represent your products and help your brand make the best possible impression in the marketplace.

What are the benefits to you?

  1. The security and support of more than twenty-five years of experience in the beverage alcohol industry throughout Canada
  2. Creating a relationship with a leader in experiential marketing with a solid reputation for excellent service and successful innovation
  3. Access to exclusive administrative and training systems that ensure the demonstrator representing your product is the right person for the job
  4. The choice of turn-key event planning and execution or selective services as required
  5. Quality of service and costs that create great value